Rethink the
Content Journey

Transform your content marketing with deep
persona insights and journey intelligence

ARE YOU PREPARED FOR CONTENT SHOCK?

Content marketers face 3 existential challenges:

CONTENT OVERLOAD

$40bn spent on Content Marketing in 2017. Every 60 secs: 3.3m posts and 500hrs of video are published

76% of C-suite say they will be more selective in the content they consume

#1 challenge cited by CMOs around content. Campaigns are insufficiently aligned to Business Objectives.

To cut-through, we give brands deep persona insight and Customer Journey intelligence

We provide full set of in-depth personas for clients’ key audiences. They highlight content, channel and format preferences for each journey stage

Based on most popular topics for targets, we map a unique content white space for the brand and audit existing content against this

Support clients in building best-in-class Customer Content Journeys across all touchpoints

We are a passionate team of content strategists, insights professionals and marketers

We have spent the last 25 years devising and implementing the content marketing strategies for 30+ of the world’s leading B2B and Financial brands.

Today our insights are used by global financial brands such as

For timely insights into your priority audiences, sign-up below

To learn more about our thinking, contact us:

Tel: 0207 859 4059
Mob: 07976 149209
Email: caspian@theclientmap.com